The #1 Lead Gen Strategy for your business

Welcome to this week’s edition of The Creative where every week you get 3 tips, 1 book, and 1 quote to help you become a better business person and marketer.

Before we dive into today’s message, my new book is almost out! Be sure to pre-order using the link HERE.

Onto today’s message:

Imagine a scenario where your business effortlessly attracts clients without elaborate sales pitches or flashy advertisements.

Here’s how you do it:

(It’s much easier than you think)

Now, the idea of spending less time perfecting your offer might sound counterintuitive.

But as you’ll see, using social proof, showing the tangible results you’re getting for your clients, and ultimately just letting your results do the talking is a viable strategy.

The traditional approach to marketing often revolves around crafting persuasive messages to convince potential customers of the value of your products or services.

But in an era dominated by skepticism and information overload, consumers are increasingly turning to social proof as a more reliable indicator of quality and credibility.

Social proof, in its various forms such as customer testimonials, online reviews, and user-generated content, serves as a powerful validation of your offerings.

When prospects see real people sharing their positive experiences with your brand, they are more likely to trust your business and feel confident in their purchasing decisions.

Unlike conventional marketing tactics that rely on self-promotion and persuasion, leveraging social proof allows you to adopt a more authentic and transparent approach.

By simply showcasing the positive outcomes and benefits your customers have experienced, you let your results speak for themselves, eliminating the need for elaborate sales pitches or exaggerated claims.

Furthermore, the best marketing doesn't involve telling everybody what you can do; it involves SHOWING them through tangible evidence of your ability to solve their problems effectively.

When prospects witness firsthand how your offerings have addressed the needs and pain points of others like them, they are more inclined to trust your brand and engage with your business.

Remember, people pay you when you solve their problems.

The best marketing is not about selling but about demonstrating value through real-world outcomes.

3 Tips

Asynchronous Communication: I know there are plenty of times when a face-to-face meeting is necessary. But, if we’re honest with ourselves, not all of our meetings have to be in person need to be in person.

For example, sending voice messages, using screen recording software to share insights, or using document software that allows different users to work on a document are all helpful ways to make something happen even when a calendar opening isn’t available.

Keep A Commonplace Book: A commonplace book is essentially just a notebook you carry with you nearly all the time to write down ideas, quotes, or insights as they come to you or as you encounter them in books, conversations, podcasts, etc.

It doesn’t have to be anything fancy, just a plain pocket-sized notebook can work great and save those ideas that you’re sure you’ll remember later…we all know how it is.

Get Outside: I know it sounds cliche, but getting outside can be a game-changer when it comes to your mental health.

Getting away from the noise and the frenetic pace of business life, even for a short time, can clear away some of your mental clutter and help you get more done afterward.

1 Book

10x is Easier Than 2x by Dan Sullivan and Benjamin Hardy: I mentioned Essentialism a couple of weeks ago, and this book is tackling a similar idea, only from a different angle.

If you’re an entrepreneur or leader in a business, this book is essential reading for you. It forces you to face how much you do is busy work as opposed to how much is actually getting results.

1 Quote

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently."

-Warren Buffett

Ready to start your own newsletter? Use the link below:

Thanks for reading!

Keep growing,

Brian Town
Michigan Creative
Founder & CEO

P.S.

Whenever you’re ready, here are 3 ways I can help:

• Check out our blog HERE where I write about all things marketing and leadership, and where I interview other successful business owners and entrepreneurs.
  

• I’ve coached hundreds of business owners, helping them reach their goals and become the best entrepreneurs they can be. Learn more about my coaching program.
  

• As a Fractional CMO, I come alongside you and your business to help you reach your highest goals. Consider learning more and booking me for a 15min call HERE.