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Hey! It’s Brian here. Before we dive in, I wanted to announce the launch of my new book, The Lonely CEO on Amazon. You can pick up a copy below:

Hiring a Fractional CMO might be the one thing your business needs.

Here’s 5 reasons why:

It’s competitive out there, and effective marketing leadership is essential for driving growth and staying ahead of the curve.

While hiring a full-time Chief Marketing Officer (CMO) may seem like the obvious choice, a lot of businesses are turning to fractional CMOs for a more strategic approach.

1: Access to Elite Expertise:

Fractional CMOs bring a wealth of experience and specialized knowledge to the table.

With years of industry expertise, they offer strategic insights and guidance tailored to your business needs, all at a fraction of the cost of a full-time CMO.

2 Cost-Effectiveness:

For small and medium-sized businesses, hiring a full-time CMO can be a significant financial investment.

By contrast, engaging a fractional CMO allows for high-level marketing leadership without the hefty salary, making it a cost-effective solution for businesses of all sizes.

3 Strategic Focus:

Fractional CMOs possess a broad perspective that extends beyond marketing tactics.

With a deep understanding of business objectives, they align marketing efforts with overall strategic goals, ensuring a cohesive and effective approach to driving growth.

4 Flexibility and Scalability:

In today's fast-paced business environment, flexibility is key.

Fractional CMOs offer the agility to scale their involvement up or down as needed, making them an ideal solution for businesses experiencing rapid growth or undergoing changes.

5 Fresh Perspective:

Sometimes, an outsider's view is exactly what a business needs to break through marketing challenges.

Fractional CMOs bring a fresh perspective to the table, offering new insights and innovative approaches that can invigorate your marketing efforts and drive results.

Hiring a Fractional CMO can be a strategic move for businesses looking to elevate their marketing game.

And it might be just the thing you need to take your business to the next level.

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3 Tips

Don’t Avoid Risk: Instead of avoiding risk, focus on avoiding the wrong kinds of risks. We all have to constantly take some risks. There’s no point in trying to avoid all risks because there are risks involved in that strategy itself.

But if we avoid the wrong kinds of risks (playing defense) and take the right kind (playing offense), we’ll see progress in our business.

Prioritize Who You Pay: Yes, you have to keep your commitments.

What I am saying is to think about who should be paid first: you. I didn’t come up with this idea but it’s so ubiquitous that it’s hard to know who did.

You’re the only person you’re absolutely stuck with for the rest of your life, so make sure they’re taken care of.

Reinvest Your Profits: It’s tempting when we start seeing profits roll in from our business, to want to blow it on that new car or whatever other luxury we’ve been thinking about.

But you should reinvest a large portion of those profits in your business. That could mean anything from buying physical assets to paying for conferences or courses to increase your ability to bring value to clients.

Don’t forget that you’re an asset, too.

1 Book

Rich Dad Poor Dad, by Robert Kiyosaki: Likely most of you have heard of this book. This is a good finance 101 kind of book. It’s great for getting the basics of how business finances actually work and how that can be applied to our lives.

Some of Kiyosaki’s advice has become cliche in the entrepreneurship space, but that’s partly because of his influence. Whether you’re familiar with or agree with Kiyosaki’s concepts or not, this is a book it’s good have read for the sake of being conversant in his ideas.

1 Quote

Talk soon,

Brian Town
Founder, Michigan Creative

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P.S.

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