Hey! It’s Brian here. Before we dive in, I wanted to announce the launch of my new book, The Lonely CEO on Amazon. You can pick up a copy below:

One pattern I've noticed in people not reaching their full potential—they let imposter syndrome hold them back.

It kept me stuck for years.

But once I faced it head-on, my confidence, productivity, and decision-making transformed.

Here’s how I overcame it, and you can too:

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Imposter syndrome held me back for years.

I’d constantly second-guess myself, wonder if I was enough, and stall on making decisions.

But when I finally faced it head-on, everything changed.

Here’s how you can overcome it too:

1. Challenge the Voice

Start by recognizing when imposter syndrome shows up.

Confront it by listing your wins, skills, and the value you bring. Self-awareness is the first step to beating self-doubt.

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2. Take Action Despite Doubt

Even with the doubt lingering, make decisions and take risks.

Confidence doesn't come from thinking; it comes from doing.

Every action you take builds momentum and breaks the cycle of hesitation.

3. Reframe Failure

Failure isn’t a reflection of your worth—it’s a step forward.

Start seeing failure as a tool for growth, not something to fear.

This mindset shift will free you to take bigger leaps.

4. Own Your Success

Stop attributing your success to luck or external factors.

You’ve worked hard for what you’ve achieved, so own it.

Recognizing your role in your wins is key to building lasting confidence.

5. Build a Support Network

Imposter syndrome thrives in isolation.

Surround yourself with people who know your value and aren’t afraid to remind you.

Having the right support makes overcoming doubt a lot easier.

6. Final Thought

Imposter syndrome can’t survive in the face of action and support.

The more you act, own your successes, and surround yourself with the right people, the sooner you’ll see the confident, capable person you’ve always been.

I’ve coached hundreds of business owners, helping them reach their goals and become the best entrepreneurs they can be.

If you’re ready from some support reach out by clicking the link here.

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3 Tips

Determine Best Practices: Many entrepreneurs take a skill they’re already decent at and practice it to the point that it works for their business.

This is fine in the beginning to get things going. But eventually, you either hire someone else to do it or…what?

If you want to keep doing this task yourself, research best practices. It could be that there’s a much easier, more efficient way to do something you just don’t know about yet.

Imitation Leads to Innovation: If you’re a creator, regularly spend time imitating the greats in your field.

If you’re a writer, copy (by hand) a paragraph of writing you admire. If you’re an artist, try to recreate just a small part of a famous work in your field.

Learn how the greats did what they did. Then you’ll be ready to put all of it together to create something new.

Create a Braintrust: Find a group of people aiming for similar goals and join them on their journey. Ideally, they’ll be in fields related to yours.

Maybe they’re fellow entrepreneurs, real estate investors, or artists. Whatever it is you do, find others doing the same kind of thing. Regularly get their feedback and offer yours. Be honest with them about their work and expect the same from them. Keep each other accountable.

This is one of the most powerful, not-so-secret ways to become an expert in your craft.

1 Book

Creativity, Inc., by Ed Catmull: Have you ever wondered how high-performing creative companies like Pixar make masterpieces over and over? In this book, Ed Catmull (co-founder and former president of Pixar) explains the lessons the Pixar team learned as they started out and, eventually, achieved success.

It’s a great book both on management and how to foster creativity in a team environment.

1 Quote

“Have regular hours for work and play; make each day both useful and pleasant, and prove that you understand the worth of time by employing it well.” – Louisa May Alcott

Talk soon,

Brian Town
Founder, Michigan Creative

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P.S.

Don’t forget to pick up a copy of my new book, The Lonely CEO, on Amazon below!