Keep Showing Up (Even When It’s Messy)

3 min read.

The ROI of consistency, and why imperfect action wins every time. (like me not writing a newsletter for 4 weeks…)

We all want things to be perfect.

The perfect launch. The perfect post. The perfect time.

But here’s the truth: perfection is the enemy of progress.

While you’re tweaking, overthinking, or waiting for the stars to align, someone else is out there showing up—imperfectly but consistently.

And guess what?

They’re winning.

Consistency compounds.

It builds trust.
It builds habits.
It builds momentum.

You don’t need to go viral. You need to go reliable.

Think about the businesses, creators, or leaders you trust most.
Are they always groundbreaking?
Or are they just always there—in your inbox, on your feed, or in your life?

Consistency makes you unforgettable.

3 Tips for Building Real Momentum

💡 Lower the Bar (Strategically):
You’re not writing a novel every week—you’re starting a conversation. Don’t wait for inspiration. Create a system, not a masterpiece.

💡 Be Predictable in the Best Way:
Train your audience (and yourself) to expect you. If you say “new newsletter every Sunday,” deliver. That rhythm becomes your brand’s heartbeat.

💡 Track Actions, Not Emotions:
Don’t rely on how you feel to guide your consistency. Use a tracker or checklist. Feelings are fickle—systems are solid.

1 Book Recommendation

📘 Atomic Habits by James Clear
This book shows how small actions done consistently lead to big results. If you’ve ever felt stuck in a cycle of start-stop, this is the guide to building momentum that lasts.

1 Quote

"You don’t rise to the level of your goals. You fall to the level of your systems."
— James Clear

Want help creating a system that keeps showing up for you, even when you don’t feel like it?
📅 Book a 15-min strategy call

Talk soon,

Brian Town
Founder, Michigan Creative

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P.S.

Don’t forget to pick up a copy of my new book, The Lonely CEO, on Amazon below!