Hey! It’s Brian here. Before we dive in, I wanted to announce the launch of my new book, The Lonely CEO on Amazon. You can pick up a copy below:

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I struggled for years to believe in myself.

Without self-belief, every challenge felt like a setback.

With self-belief, every challenge became an opportunity.

Here’s what helped me stop doubting and start truly believing in myself:

For years, I doubted every move, questioning if I was enough.

Then it hit me: If I didn’t believe in my potential, no one else would.

Self-belief is the foundation for everything.

You have to start there.

I began by celebrating small wins.

No matter how minor, each win proved I could move forward.

When you shift focus from what’s missing to what’s working, belief grows. Small wins add up—take stock of them.

I learned to embrace failure.

Failure isn’t proof you’re not good enough; it’s part of growth.

Each setback became a lesson, not a limit.

Self-belief isn’t avoiding failure—it’s learning through it.

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I surrounded myself with people who uplifted me.

Supportive voices help silence self-doubt.

Choose a network that reminds you of your value and pushes you higher.

Self-belief thrives when you’re around people who truly believe in you.

I worked to quiet my inner critic.

When doubt came up, I’d replace it with reminders of past successes.

Self-belief is built through these small mental shifts—recognizing the doubt but choosing to focus on strengths.

Finally, I committed to taking action, even when I wasn’t 100% ready.

Self-belief doesn’t come from waiting until you feel fully prepared.

It comes from trusting you’ll adapt as you go.

Every step forward built momentum.

Over time, self-belief became my default.

3 Tips

Value over Volume: Whether it’s your online content or your business offerings, offering high-value products can be the thing that causes you to stand out.

Producing fewer products or services but focusing on making them excellent can save you time in the long run. Those products provide higher value to you and your audience and take you less time to produce.

Maintain a Clear Brand: Branding is one of the most important aspects of your business. It’s your business’s identity in your audience’s mind.

Clarify exactly how you want your brand to be perceived. Then, ensure that all of your brand’s content, communication, and offerings all line up with that identity.

Plan for Margin: Keeping margin in every area of life is important, whether it’s your finances or your schedule. We often think about this with finances, but we don’t often do it with our schedule.

When you schedule your week, plan small buffer times throughout each day. These can be 5-10 minutes or longer, but they give you some margin in your day. If something unexpected comes up, you can take it in stride since you’ve already planned for this kind of thing.

1 Book

Feel Good Productivity, by Ali Abdaal: Ali Abdaal challenges some common productivity tips in this book but his critiques are usually worth considering. He focuses on how to optimize productivity without losing sight of the goal: a better life.

If we are optimally productive or efficient but we burn out or dislike our lives, we’ve defeated the whole point.

1 Quote

Talk soon,

Brian Town
Founder, Michigan Creative

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P.S.

Don’t forget to pick up a copy of my new book, The Lonely CEO, on Amazon below!