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- Why a Fractional CMO?
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Hey! It’s Brian here. Before we dive in, I wanted to announce the launch of my new book, The Lonely CEO on Amazon. You can pick up a copy below:
Ever wondered how businesses can effectively navigate the complexities of modern marketing?
That’s where Fractional CMOs come in.
The concept of fractional CMOs has emerged as a game-changing solution.
A part-time or contract-based professional who provides strategic marketing leadership and expertise to businesses on a temporary or as-needed basis.
Fractional CMOs provide you with access to high-level marketing expertise on a part-time basis, offering strategic insights and guidance without the commitment of hiring a full-time executive.
This allows you to tap into specialized knowledge tailored to your unique needs.
Engaging a fractional CMO is a cost-effective alternative to hiring a full-time CMO, especially for startups and small to medium-sized enterprises with limited resources.
By paying for only the services they need, businesses can optimize their marketing budgets and maximize ROI.
Flexibility and scalability are key advantages of working with fractional CMOs.
These professionals can adapt to changing needs and priorities, scaling services up or down as required.
This agility is particularly valuable in fast-paced industries where market conditions evolve rapidly.
External fractional CMOs bring an objective and fresh perspective to the table, free from internal biases.
Their outside viewpoint enables them to identify blind spots, uncover untapped opportunities, and challenge the status quo, driving innovation in marketing efforts.
Leveraging the expertise of fractional CMOs offers a strategic advantage in today's competitive market.
From cost-effectiveness and flexibility to objectivity and innovation, the benefits of engaging fractional CMOs are undeniable.
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3 Tips
Busy Only by Choice: Seth Godin has distinguished between being busy and being productive. We all have to be busy at times; those emails must be answered or a deadline is moved up unexpectedly.
But we should only be busy by choice. We shouldn’t make busy our habit. Those busy tasks, like responding to emails, are all kind of important…but only kind of.
Our best value offering to others is when we’re truly productive, doing the things we’re best at and bringing the most benefit to others.
System Audit: The point of systems is to help reduce decision fatigue. A system provides a framework that gives us a default action given certain circumstances.
However, because our lives change so quickly, systems become out of date quickly, too. We should regularly perform a systems audit where we ensure our systems are doing what we want them to: help us reduce decision fatigue.
Use Templates: If you frequently produce a similar kind of content or write a specific type of report, develop a template for it. This will save your mental energy for the actual content of the post, report, or article.
Developing templates also allows you to give specific thought to the layout of your content, instead of just writing it down in whatever order it pops into your head.
1 Book
Deep Work, by Cal Newport: This book is a great explanation of what Newport calls deep work.
Deep work is a lot like what some have called flow. Newport gives some helpful ideas for setting up your environment to facilitate that state where you’re intensely focused, relatively unaware of how much time is passing, and extremely productive.
1 Quote
“What we fear doing most is usually what we most need to do.”
Talk soon,
Brian Town
Founder, Michigan Creative
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P.S.
Do you struggle with imposter syndrome? What if I told you that used to be me… now I’ve built a 7 figure business and I’m in complete control of my time.
This could be you sooner than you think… My community helps people just like you overcome imposter syndrome and achieve everything they want out of life and business… without burning out.