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- Why You Should Take More Risks
Hey! It’s Brian here. Before we dive in, I wanted to announce the launch of my The Scale With Confidence Program!
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I used to play it safe in business.
It felt smart at the time.
Avoid failure, stick to what works, and minimize risks.
But here’s the truth I learned the hard way: playing it safe is the fastest way to fall behind.
Here’s why risk is the only way to growth:
Every major breakthrough I’ve had came from stepping into the unknown.
Launching a new product, testing a bold idea, or entering an unfamiliar market…
It was uncomfortable, but it was the only way to growth.
It's through these risks that opportunities for growth and success arise.
Taking risks doesn’t mean being reckless.
It means experimenting:
Trying new approaches.
Learning from what works (and what doesn’t).
Yes, there’s always a chance of failure.
But every failure brings data.
Every mistake brings clarity.
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The biggest myth in business is that risk-takers are fearless geniuses.
I took personal experience to see: they’re not.
They’re just willing to embrace uncertainty, adapt when things go wrong, and keep moving forward.
Here’s what I know now:
No risk, no innovation
No failure, no learning
No experimentation, no progress
If you’re not willing to push boundaries, don’t expect to reap big rewards.
The next time you feel fear holding you back, remember this:
Growth lives outside your comfort zone.
The businesses that thrive aren’t the ones that play it safe…
They’re the ones that embrace calculated risks, learn fast, and adapt.
Now go take your shot.
Scale with Confidence
Achieve Clarity, Build Confidence, Scale with Ease
Transform your business. Transform your life. Join the Scale with Confidence program today.
3 Tips
Get Up and Try Again: Whenever you start something new, it’s not going to go perfectly. You’re going to mess up or fail in some aspect of your plan.
The trick is to get back up and keep trying. Just because it’s hard doesn’t mean you should give up. Being disciplined is a part of achieving your goals. That doesn’t mean you’ll do it perfectly, but it does mean you have to keep trying.
Big-Picture Planning Sessions: Once a quarter or so, set aside time to look at the big picture. Just like a weekly review, you need time to look at your long-term goals and make sure you schedule the projects that matter most.
Otherwise, you’ll find yourself getting caught in the daily and weekly grind without much progress on those more important life goals.
Flexibility is Key: While sticking to your schedule is important, flexibility is also key. Discipline in keeping your calendar has to be balanced with flexibility.
Your kids are going to grow up, your spouse needs your companionship now not just later, and you’re not getting any younger. All of these could be excuses, but they can also be good reasons to take a break.
How do you decide?
Remember your priorities. Is that email ultimately more important than reading to your kids before bed? Could you get 30 minutes less sleep and still do both? Remember your priorities and act accordingly in planning everything from your 10-year goals down to the next hour.
1 Book
$100M Offers, by Alex Hormozi: This book is a great introduction to basic business. How do you create a product or service? How do you market it? How do you continue to generate leads?
Hormozi answers all of these questions well and simply. It’s a great place to learn the outline of starting a business. He gives a lot of great resources in this book and, if you apply his advice, you’ll do well.
1 Quote
"Your future is created by what you do today, not tomorrow." — Robert Kiyosaki
Talk soon,
Brian Town
Founder, Michigan Creative
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P.S.
Don’t forget to pick up a copy of my new book, The Lonely CEO, on Amazon below!