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- The 1 Skill of The Top 1%
Hey! It’s Brian here. Before we dive in, I wanted to announce the launch of my new book, The Lonely CEO on Amazon. You can pick up a copy below:
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There’s one skill that will separate the top 1% of leaders from everyone else in 2025.
And it’s probably not what you’re expecting…
The world is evolving faster than ever.
What worked last year might already be obsolete, and AI is only speeding things up.
That’s why adaptability is the real game-changer.
The ability to pivot, learn, and evolve will separate the leaders from the followers.
In this sea of constant change, the ability to think for yourself is non-negotiable.
With misinformation everywhere, knowing how to filter fact from fiction and make informed decisions will be your edge.
Critical thinking isn’t just a skill—it’s a survival tool.
Technology is evolving, and with it, opportunities are shifting.
Jobs will come and go, but those who embrace lifelong learning will stay ahead of the curve.
Commit to growth. Stay curious.
The ones who keep learning are the ones who keep winning.
The internet gives you unlimited knowledge—but not all of it is worth your time.
Learning how to cut through the noise and focus on what truly matters is what sets high performers apart.
It’s not about more information…
It’s about the right information.
As AI takes over more routine tasks, creativity and adaptability will be your biggest strengths.
New challenges will demand new solutions, and those who can think outside the box will thrive.
Your ability to innovate will be your greatest asset.
The bottom line?
Adaptability, critical thinking, and self-education are the superpowers of the future.
In a world of endless change, those who embrace the chaos and grow with it will lead the way.
3 Tips
Connect with People: Human connection is what matters in the current economy. Only providing a great product or service doesn’t work anymore. You have to provide excellence but also provide a genuine connection. People need to be connected to your story, the why behind your business.
Connecting with people over the story of your business helps satisfy that desire for connection so prominent today. It also engenders loyalty to your brand because customers become loyal to your story.
Avoid Mediocrity: When you try to please everyone or avoid all negative feedback, you end up catering to whoever takes the time to say something negative about your business. Keeping a pulse on general feedback is important; letting naysayers steer your business is the highway to mediocrity.
You can’t please everyone, so focus on a specific group of people you think you can help and strive to help them as best you can.
Start Now: Don’t wait until you feel ready. You’ll never feel ready. The only way to become ready is to do it. It’s not unusual to feel unready for the challenge you’re facing. If you felt ready, it wouldn’t be a challenge, right?
Embracing the challenge is how you grow. You don’t necessarily get less afraid of challenges as time goes on. But the more you work through them, the more you learn how to manage the fear and anxiety associated with the process.
1 Book
The Icarus Deception, by Seth Godin: This book addresses common assumptions about success and art. Godin makes strong arguments that the valuable thing in our society is not high-quality work, but rather genuine connection through art.
To help break outdated thought patterns and think outside the box in terms of your success, Godin pinpoints where assumptions we’ve inherited from the Industrial Revolution no longer cut it.
1 Quote
“In the real world outside of academics, something more than just grades is required. I have heard it called "guts," "chutzpah," "balls," "audacity," "bravado," "cunning," "daring," "tenacity" and "brilliance." This factor, whatever it is labeled, ultimately decides one's future much more than school grades.”
— Robert Kiyosaki
Talk soon,
Brian Town
Founder, Michigan Creative
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P.S.
Don’t forget to pick up a copy of my new book, The Lonely CEO, on Amazon below!